What’s on an About Us page?

There’s no one-size-fits-all approach to writing a company About Us page.

What you include will depend a lot on your industry or even what products or services you offer. However, Shopify stores will want to include a few key elements:

• Your brand’s story
• A summary of your brands business model
• Images of you and your team, adding that human touch to your brand
• The use of persuasive language (speaking how your ideal customer speaks)
• Showing off any wins, certifications, testimonials, or social proof to improve customer confidence and trust
• A call to action
• Describing your ideal customer and how you’ll help them
• Contact information

Now, exactly what you’ll decide to include will vary.

But as you write your store’s About Us page, you want to think about your customers’ needs as well as their pain points.

• What would they want to see on an About Us page that connects with your product?
• What can you let them know about your brand that would help them trust you more?

Once you think through those questions, you’ll want to get started writing an About page that fits your brand.

Writing an About Us page that stands out and attracts your visitor’s attention is half art, half science.

There’s the content as well as the design to plan and execute, all while keeping your customers at the forefront.

To help craft a solid About Us page, we’ve provided a copy template below.

Then we’ll walk through the different elements that should be included—along with some About Us page examples for inspiration.